Can you imagine the headache this can bring? Therefore, the analysis of a website must also aim at security. An analysis tool can Business Email List identify if the website has a valid SSL certificate and if it uses the HTTPS protocol instead of HTTP. These factors demonstrate that the site is safe and that users can provide their information without taking any risk. Furthermore, since 2014, they are also ranking factors for Google. SEO problems Website analytics Business Email List can also perform a full SEO audit . In this case, the analysis seeks to map all the possible errors in the optimization of the website that are affecting its indexing or good positioning in Business Email List search engines. Speed, mobile compatibility, and security are ranking factors, but a full audit encompasses many other issues.

The SEO audit can look for problems and opportunities in the structure of the site ( technical SEO ), in the pages ( SEO On Page ) or even in Business Email List the relationships with other sites ( SEO Off Page ). Let us now look at some points of Business Email List attention in each of these areas: Technical SEO: uncrawled pages, errors, missing or buggy robots.txt file, missing or Business Email List buggy sitemap.xml file, Flash pages, uncompressed JavaScript and CSS files, and more. SEO On Page: internal links , repeated or duplicate content, empty or repeated meta description, empty or repeated title tag, broken images, images without alt attribute , among others. SEO Off Business Email List Page: backlinks from questionable sites, low quality content, low authority score, inconsistent anchor texts, among others.

Contents Content analysis can be part of the SEO audit, as it directly influences the indexing of pages by Google. But it also affects user Business Email List experience, visitor engagement, and conversions. The analysis of the website focused on content must consider the information that the website offers to the visitor, in the most diverse formats: text, images, videos, infographics, etc. The intention is to understand if the content helps to achieve the Business Email List objectives of the brand and if it offers what the visitor is looking for, in addition to finding opportunities for improvement. Here are some points to pay attention to: writing (copywriting); scannability; web architecture ; low-quality content (harmful pages); proper keyword frequency; keyword Business Email List placement; use keyword variations.